Our Blog
Great 404 Page Idea
18 June 2009 09:53, Posted by simonI came across a great 404 page the other day and thought I would share it. The page at first glances looks like any other but if you read the text, you will see that they have redeemed themselves for the broken link by offering me a discount of $3 off any of their products.

This is a great way to capture the interest of would be browsers that would normally see this page and immediately hit the back key, instead not only do they capture my attention, but they also tap into my curiosity which gets me to immediately click the products link.
In this case I didn’t need any of their products but this is a great tip.
Also note the search bar being visible. This is essential on a 404 page for keeping customers that know what they are looking for on your site.
Designing for Flex: Part 6 now online
5 December 2007 13:16, Posted by JonHot on the heals of Part5: Designing Content Displays, Rob Adams has just posted up the next chapter of his excellent designing for flex articles, titled Part 6:Guiding with motion to the Adobe Flex Developer Center: Flex Interface Guide. If you have not read the other five parts, check them out first.
This chapter covers:
- The differences between motion design in Flex applications and motion design in other mediums.
- How to use motion to leverage users’ instinctual understanding of the physical world to enhance your application’s usability.
- How to use screen to screen transitions to help guide users to the next area of interest and make it clear how to return.
- How to use motion effects to provide feedback and focus your users’ attention.
For More Information
Conducting DIY User Reseach
26 November 2007 19:19, Posted by JonLeisa Reichelt has posted up an interesting presentation on DIY guerrilla User Research which is well worth a look. I have embedded her slideshow below.
She points out that no matter how small the budget, even a small amount of User Research can pay off in a big way. She goes through some of the techniques used by Interaction Designers when conducting research and some invaluable tips on conducting and writing interviews, it is well worth a look:
View Leisa’s Presentation on slide share.
Using a plain Flex UI theme to show clients before styling
15 November 2007 19:18, Posted by JonThe default Flex 2 Aeon theme looks fairly polished and showing it to clients in the early stages of a project can have it’s disadvantages. For example a client may believe the project is closer to release than it is or if you use Adobe Flex for prototyping may believe that the default theme represents the final look and feel.
If you intend to customise the chrome of a flex app, showing a client the default look and feel not only leads the client into a false expectation of the finish product but, if the app is purely a prototype, may make a case for it being used for the foundation of production code or prevent an further exploration in to the visual design.
Ted Patrick has provided an excellent technique to overcome this.
Read more…
Designing for Flex: Part 5 now online
14 November 2007 13:41, Posted by JonHi All,
Just a quick post. Rob Adams has just posted up the next installment of his excellent designing for flex articles, titled Part 5: Designing Content Displays to the Adobe Flex Developer Center: Flex Interface Guide. If you have not read the other four parts, check them out first.
For More Information
FIG: User Experience Design resource for Adobe Flex
5 November 2007 11:49, Posted by JonBack in September, Adobe released a new section to the Flex Developer Center, called FIG or Flex Interface Guide. This is an excellent resource for anyone involved in the Interaction Design (IxD) or User Experience (Ux) of RIAs or any developers who want to make more user focussed apps. There are several articles still in draft about designing for Flex. One of the upcoming articles that will be particularly of interest and relevance to the new possibilities of designing RIAs is the use of motion, as a tool to guide users.
Live Validation – Cross Platform, Rails style validation on the client.
6 September 2007 19:00, Posted by JonI came across a great new validation library the other day which I wanted to share with you all. Live Validation by Alec Hill is a cross-platform client-side JavaScript validation framework which provides real-time feedback to the user as they type.

