Full time Senior Web Developer

Go Tripod  is a leading developer of mobile and web-based apps and products for many different markets are looking for a new member to our über dev team.

We are a tight-knit team of full-stack web app developers, hard at work using a variety of technologies from Ruby on Rails, .NET, PHP and JS. Any given day might see us developing new apps or maintaining current ones from other languages, or, on occasion, dipping a wary toe into a number of intriguingly arcane code bases.

This industry moves fast. You’ll always have a new project to get excited about or a sudden problem in need of a creative solution. You’ll provide considered thoughtful when coding, with get-it-done pragmatism. You will be vocal with your ideas, and open to others and defend your chosen text editor with your Nerf gun.

What you will do everyday…

  • Rapidly prototype the new stuff; troubleshoot and fix the old stuff.
  • Maximize the former and minimize the latter, by thinking ahead, writing tests and coding smartly, using GIT to store your source versions.
  • Work with graphic designers and copywriters for content plus the Clients of course.
  • Write Ruby on Rails, HTML, CSS, JavaScript, Ruby and more.
  • Be a business analyst, systems analyst, project manager, account handler, HTML expert, CSS guru, JavaScript wizard, back-end ninja, and database lumberjack. Often at the same time.

What we’re looking for…

  • Expertise in front-end web development (HTML, CSS, JavaScript, jQuery)
  • Expertise in back-end web development (scripting languages, MVC frameworks, SQL)
  • Experience in cross-platform compatibility and responsive design (IE, Chrome, Firefox, Safari, mobile browsers)
  • Enthusiasm for test and behavior-driven development
  • Excellent problem solving skills
  • Strong verbal communication skills
  • Experience working in a small to mid-size company with an agile development process
  • Willingness to learn and be part of a fast-growing company
  • Be happy to work from our Tremough Campus, Penryn office in Cornwall
  • Own a Nerf gun

What we offer…

  • A competitive salary
  • Cool offices and facilities onsite
  • Good social
  • Training
  • Surrounded by other like minded people
  • Nerf darts

Look forward to hearing from you!

Siths need not apply.
jobs@gotripod.com

5 Key SEO and Social Considerations When Redesigning Your Website

As you can see, we’ve given the website a bit of a spruce up over the past few months. Hopefully, we’ve improved the usability of the site, and the updates will assure our customers (and prospective ones), as well as Google, that we are moving with the times and our content is fresh.

Our updates have been mainly cosmetic, but it did alert us to a number of SEO and social considerations that are worth bearing in mind if you are due to do similar work – and they are absolutely essential if you are planning a more comprehensive overhaul.

1. Strategy

It might seem obvious, but planning is essential. Pore over your analytics data to see how folks are using the site currently and ask yourself which content is performing best and which might need improving. Work out and prioritise the key areas you are looking to change. For search, this a great time to ensure the keyphrases you are ranking for in Google etc are as relevant (and converting as well) as they were when you last updated (or originally launched!). Ensure you have a complete migration strategy in place if you are moving altogether.

2. Domain Name

In simple terms, your domain name is your web footprint to date. Search engines favour websites whose domain names display authority from their age, the amount of relevant content displayed on their pages and the links it crawls from other sites to yours. Changing this without due care will lose all trust from Google et al. and you might unnecessarily be starting from scratch. However, there are certainly times when changing your domain might be important or essential. If so, ranking problems can be minimized by permanently 301 redirecting your old domain to the new one and seeing to update those who link to you (especially the big ones) that you’ve moved.

3. Links and Landing Pages

This is a similar issue to what I mentioned above. But you can still run into problems with broken links from websites (hindering your search rankings) and social platforms (potentially affecting traffic from web-users). As above, being sure to redirect old pages to new pages will help. Essentially, you want to ensure that any of the old routes users might have used to get to your site before are ending up in the most relevant place possible, and not at some ugly error page…

4. 404 Error Pages

You might be keeping your domain name and have been through your links with a fine tooth comb, but there is always the possibility someone might end up on a page where there is no content anymore – especially during/after a redesign. However, all is not necessarily lost. Customize your 404 Error Pages to ensure users know they are still on the right website, there is a problem and you apologise, and that there are easy links to click through to somewhere relevant (here’s ours).

5. Transparency

When redesigning your website, keep your audience updated with the process via your blog, newsletters and social channels. This can be a great opportunity to pool the opinions of your community and to alert them that things will be different and possibly slightly amiss. Facebook is perhaps an example of a site which doesn’t do this so well – judging by the amount of complaints they get from disgruntled users when they implement changes. On that note, if you notice anything strange with our redesign or have any feedback, please get in touch!

The Other Platforms: Where businesses are seeing social media opportunities beyond Facebook

XKCD Google+

image from xkcd

Businesses and organisations with a social media presence are becoming an increasingly everyday occurrence. Yet, as companies continue to experiment with new digital channels to reach existing and fresh audiences, the number of social platforms available is becoming ever-greater and even more diverse.

Sites such as Pinterest, Google+ and Tumblr may not be boasting the same kind of user numbers as Facebook and Twitter, but for many their value lies in the quality of traffic rather than the quantity. So just how suitable are this fresh crop of social networks for business-shaped endeavours? And should Facebook and Twitter be worried?

Pinterest

Perhaps the social media platform with the most buzz currently, Pinterest allows its users to ‘pin’ content (such as images and video) to digital pinboards by uploading from their own devices or using the ‘pin it’ button to save stuff from other user’s boards.

The site boasts a uniquely female-skewed user base and is seeing some businesses including Sony and Confused.com engaging well with audiences. Fashion and craft retailers are also reporting good value. One example is Boticca, a jewellery and accessories site which has seen Pinterest become its No. 1 social referrer and ‘pinners’ spending more money on average when they get to the site.

Google+

Google’s latest entry into the world of social media has been quick to entice brands. This is little surprise, the platform already has 90m+ users (according to PlusDemographics.com) and the name itself commands a certain degree of authority.

Rather than ‘fans’ or ‘followers’ as with Facebook and Twitter, Google+ deals in circlers. According to a recent report from Simply Measured, 22% of the top 100 brands on Google+ have more than 100,000 circlers with the automotive industry proving the most popular vertical. However, engagement is a big question with the service. Simply Measured sees engagement improving for brands, too – but it remains to be seen whether this and circler numbers convert.

Another benefit emerging is Google ranking Google+ posts in search rankings (top right of the SERPs) – fresh content via Google+ may be a good way to get your brand seen in Google aside from the organic and paid search listings.

Tumblr

Tumblr is referred to as a blogging service and a microblogging service, but also blends elements similar to Pinterest (quick reposting from other Tumblogs) and Facebook (a newsfeed). Ultimately, it is a very simple way to post content online – and easily adaptable should you want to post more visual content, or more typical text-based fare.

The service is already home to more than 30m blogs, with an audience which is largely made up of younger users (56% are under 34, according to Mashable). Unsurprisingly, businesses with this target demographic in mind are already trying out the service in an effort to engage users and drive them to their websites. To date, posts with a visual aesthetic are performing best (i.e. being shared most) and businesses producing this kind of content – including fashion, music and food – are finding the most value in the service.

A threat to Facebook et al?

Pinterest, Google+ and Tumblr are all relative newcomers to the social scene and are all seeing relatively impressive growth in popularity and engagement. As with all new networks, it takes a little bit of time to see whether the effort businesses are taking to establish a presence pays off in terms of users coming to their sites and spending money.

The key is for businesses to remember to research the type of companies and content which look to be doing well on newer social services, before taking the time to dive in. But it is important to acknowledge that there is more to social media marketing than making a Facebook page – and there may be networks where the kind of content you’re producing can go that bit further, or can have other benefits beyond simply spreading your posts far and wide.

Business Versus Pleasure

When we formed Go Tripod we did it for some pretty straightforward reasons – we wanted to work together on a business that would make us some money while making us happy. I think that we’ve done pretty well for the first two-and-bit years; Jon and Mrs Helen Baker have brought Max into the world to join young Louis; I’ve met the amazing @callyillustrate, and tomorrow, Simon and his fiancee Leona are tying the knot at St Michaels in Falmouth.

Having known both of them for so long it makes the Go Tripod team stupidhappy to see this happen – though we have work to draw us together we need some love to bind us. Jon’s taking some photos that we’ll post in a few weeks but in the meantime I hope you’ll help us celebrate with Simon & Leona on their special day!

Ѫ :D