Great 404 Page Idea

18 June 2009, 09:53, by simon

I came across a great 404 page the other day and thought I would share it. The page at first glances looks like any other but if you read the text, you will see that they have redeemed themselves for the broken link by offering me a discount of $3 off any of their products.

Picture 1.png

This is a great way to capture the interest of would be browsers that would normally see this page and immediately hit the back key, instead not only do they capture my attention, but they also tap into my curiosity which gets me to immediately click the products link.

In this case I didn’t need any of their products but this is a great tip.

Also note the search bar being visible. This is essential on a 404 page for keeping customers that know what they are looking for on your site.

3 comments below:

Hostgator does this too for their 404 pages. Pretty innovative technique.

Comment by Chris — 19 June 2009 @ 15:20

Great idea!

Maybe they could add a sentence like:
And if you email us the link you tried you will double the value of the coupon …

This way they fix their broken sites …

Regards,
Peter.

Comment by Peter — 20 June 2009 @ 22:09

One more great error page 404 idea http://www.kontain.com/bickov/entries/36756/page-404/

Comment by Alexander Bickov — 14 July 2009 @ 08:29

About simon

Simon comes to Go Tripod after nurturing two other successful software businesses. He knows the industry like the back of his hand and is the man in charge of traversing the country and shaking hands to bring in the big bucks, but when he sits down at his desk his technical skills come out to play. Food, drink, his kids, his beer, the dog, the wine, and the social high life – Simon works hard and plays hard.

Go Tripod Ltd is a UK-based development company working with some of the most exciting software technologies around. Simon Ashley, Jon Baker and Colin Ramsay are the brains behind projects such as Stubmatic, and are developing bespoke web, mobile and desktop software for clients with household names. We believe in good service as well as good software, and we’re eager to work with people who feel the same.

Great 404 Page Idea

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